Tide

Here's my proof that I was the copywriter for the 2024 Texas State NSAC team.

Our client Tide tasked us with convincing 18-35-year-olds to switch to cold water for a more sustainable future. With my outstanding creative team, we came up to the big idea of a sitcom, blending humor and emotion in storytelling. Using nostalgia, we developed Tide's story with

'The Cold Crew'.

Here's all the execution's I wrote copy for.

:60 TV Spots

30 Interviews Later

Lucky Number 05

Hulu Ad Select

YouTube Ads

Elevator Warp

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Grocery Store End Cap Display

Bus Shelter

Twitch Ads

Tide Microsite

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Austin Motel

Liquid Death