What's more pleasurable than a royal life of luxury? Indulging in smooth, rich cheese fit for royalty.

Velveeta

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Brand Activation

We have dressed actors all around New York to invite strangers to partake in a feast at a medieval-style table. Our Instagram post will introduce them to New York City and explain how you can find the royal family scattered around the city.

Radio Spot

Medieval male voice: Welcome to coronation day. The young prince is going to be crowned as the new king.

(Trumpets playing in the background)

Medieval woman: It is my first time being invited…but what exactly is happening right now?

Medieval man: Oh, it is time for the prince's first meal as the king. It is tradition that the new king eats the most flavorful meal, the most luxurious, to bring him good luck in his reign.

Medieval woman: It looks delicious, what is it?

Man: It is Velveeta Mac N cheese, only the best of the royal dishes, Legend says the sauce is made of real gold.

Medieval woman: Real gold! That is so luxurious. Only the best for the new king of course.

Medieval woman: Hey…do you think they would ever allow the commoners to have some?

Medieval man: You must be joking.

(the man and woman bicker back and forth and the sounds of their voices fade out)

(trumpets go off)

Velveeta, Royal taste awaits.

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