AT&T
2025 National Student Advertising Competition
1st Place
Client: AT&T
Ask: Leverage client tagline ‘connection changes everything’ to build brand love and relevancy amongst Gen Z.
Solution: Use an every day word, “hey” to show how connection really does change everything.
AT&T HEY Manifesto
Here's all the execution's I wrote copy for:
TV Spots
30 Interviews Later
Lucky Number 05
Spotify Ad
OOH & Social Media
The Art of HEY
HEY DAY
Merch
HEY PRESS PLAY
